The psychology of spending money and why you may be spending so much

Ever wonder why you spent so much money on a pair of pants that don't even fit? 或者买一把 彩票 when you know your chances of winning the jackpot are next to nil? 你并不孤单. The Nobel Prize-winning science of behavioral finance has tackled these questions for several decades and helps explain why people relate to money as they do.

In a perfect world we'd all resist the urge to splurge, and instead save the right amount for a 舒适的退休. Call it gut instinct or rules of thumb: Most people rely on emotional shortcuts to make their financial decisions. Those rules, psychologists say, evolved as 认知捷径 in the human brain — if you think through every move you make, it takes a long time. 但在金融领域, shortcuts can make you see patterns that don't exist and point you toward irrelevant information.

By understanding the reasons for spending money and how many of your financial decisions are subconscious, you can become more aware of ways to change your usual way of doing things — which can lead to 更好的消费习惯.

Common problems and simple fixes

Problem 1: The future is distant

For early humans the most vexing threats were the most immediate — securing food and keeping marauding beasts away — not a potential threat many years later. The present is fairly safe thanks to modernity, a plentiful food supply and beasts that stay away from human population centers. But when it comes to money, we still have trouble making careful judgments about the future.

Money in the distant future is not considered as much compared to what you want to spend now. 例如, a vacation next year is much more concrete than buying a home five years from now, 或者30年后退休. The further away the goal is, the harder it is to properly evaluate all aspects around saving.

Problem 2: Credit isn't "real"

People tend to spend more with a credit card than when they pay using cash. 为什么? With plastic you only feel the pain of spending later when the bill arrives. Using cash makes the pain more instantaneous.

Problem 3: Money doesn't translate into time

Most people know how much money they make each year. But how many could say how much they earn per hour or day? Relating an expense to how long it took you to make that amount can help you look at the decision in a different light. A salary of $65,000 a year certainly sounds better than $178 a day. When faced with day-to-day spending decisions, impulse buys like $3.50 for a cup of coffee or $65 for a new item of clothing seem like larger amounts against $178 a day.

Additionally, let’s illustrate how money saved from the $65 clothing item could grow over the years. If you save that $65 every paycheck and you get paid every two weeks, what might that savings look like in a basic savings account 5 years down the road instead of on a closet floor? $65 x 26 paychecks x 5 years = $8,450 plus any interest. So, a larger item that looks out of reach may be attainable with a little self-discipline.

Problem 4: Tracking is difficult

Many people are unaware how much money they spend each day, and the money quietly seeps out. To determine how much you spend, keep track of what's spent for 30 days, then rate each transaction. Tracking your spending can help you reprioritize w在这里 money should really be spent.

Saving is often seen as a sacrifice. 然而, if you start putting money aside and see the balance begin to grow, it can become more fulfilling. T在这里 are subtle ways you can adjust spending to help 增加你的储蓄 by 做小的调整.

 

Decisions made with emotion

Here are some questions to help you determine if you're making an emotional financial decision.

• 它能给我带来快乐吗?
  To some people, purchases, such as shoes, are pure joy. For others it might be a watch, a necktie or a decadent meal at the hottest restaurant in town. Rank your purchases on a scale of 1 to 5, with 5 being the most enjoyable. If you find most of your purchases rank low and they don't bring you much fulfillment, it's time to think twice before spending. Not only does this make your spending more meaningful, but you also might end up saving money.
• What's my return for the purchase?
  T在这里's nothing wrong with buying a lottery ticket 在这里 or t在这里, but understand your chances of winning a jackpot are extremely low (1 in 292 million). Yet people still believe they could be one of the lucky few because they see real-life examples of people who have won. They pay too much attention to low-probability events such as winning the lottery.
• What impact will waiting have?
  Even if you don't earn much, t在这里's no substitute for time, which you may have in abundance when you're young. It's hard to overemphasize how powerful it is to start saving at an early age，甚至到 教孩子存钱. 随着年龄的增长, life becomes more financially complicated and more expensive, and t在这里's no way to know how much money you can dedicate to savings. Small amounts saved and invested today may pay big dividends in the future.